I wish everyone understood how much effort goes into creating a graphic design piece. I think people assume that marketing and design teams can throw together art pieces in two seconds [snaps finger]. But if you’re a marketer like me, then you know that designs go through several revisions. Sometimes those revisions can be tough… Continue reading Tips for Collaborating and Communicating with Graphic Designers (and other people who help your brand vision come to life)
Snapchat is a unique way of getting your brand in front of Millennials and Gen Z and engaging with them using a medium they value. Last week, I launched my first Snapchat geofilter for a newly constructed apartment community serving students in East Lansing, MI. The filter went live on the first day of classes at… Continue reading Making the Most of Your Snapchat Geofilter
I want you to imagine yourself in two different scenarios. In both, you are a renter moving into a new apartment. In the first scenario, when you walk into your new apartment, it’s freshly painted, swept and vacuumed, it has a fresh lemon scent, the blinds are slightly open letting the sun shine in… it’s… Continue reading 4 Easy Ways to Create The Best Move-In Experience For Your New Residents
Clean out your CRM! One of my personal peeves is when a property says they have no traffic or leads, but they have tons of leads sitting in their leasing dashboard. Whether you use PopCard, Lead2Lease or another CRM tool, get in there and follow up on each of your leads. And if you don’t… Continue reading Desperate for traffic? Try this.
You are super excited to have this shiny, new property come into your portfolio. It looks beautiful inside and out, it has the perfect finishes, the perfect amenities, and even the perfect location. Then you look online and you find out that residents hate the place! 😫 It happens. You wonder, How can a property so… Continue reading Inherited a property with bad reviews? Here are your next steps…