Tips for Collaborating and Communicating with Graphic Designers (and other people who help your brand vision come to life)

I wish everyone understood how much effort goes into creating a graphic design piece. I think people assume that marketing and design teams can throw together art pieces in two seconds [snaps finger]. But if you’re a marketer like me, then you know that designs go through several revisions. Sometimes those revisions can be tough… Continue reading Tips for Collaborating and Communicating with Graphic Designers (and other people who help your brand vision come to life)

4 Easy Ways to Create The Best Move-In Experience For Your New Residents

I want you to imagine yourself in two different scenarios. In both, you are a renter moving into a new apartment. In the first scenario, when you walk into your new apartment, it’s freshly painted, swept and vacuumed, it has a fresh lemon scent, the blinds are slightly open letting the sun shine in… it’s… Continue reading 4 Easy Ways to Create The Best Move-In Experience For Your New Residents

Inherited a property with bad reviews? Here are your next steps…

You are super excited to have this shiny, new property come into your portfolio. It looks beautiful inside and out, it has the perfect finishes, the perfect amenities, and even the perfect location. Then you look online and you find out that residents hate the place! 😫 It happens. You wonder, How can a property so… Continue reading Inherited a property with bad reviews? Here are your next steps…