REGISTER HERE
| Wednesday, June 22, 2011 at 6:00 PM (ET) |
| Hudson Grille – Midtown |
| 942 Peachtree Street Northwest |
| Atlanta, GA 30309 |
|
Speaker: David Berkowitz, Sr Dir Emerging Media & Innovation with 360i (www.360i.com)
Topic: “Social and Location: The Consumer Perspective”
How are people really using location-based social media? Find out what’s trending, what’s essential, and what’s overhyped. Learn what works today and how these shifts in consumer behavior provide clues as to how location will matter even more in the years ahead. As leading digital marketing agency, 360i excels at understanding what motivates consumers and executing strategies that bring them closer to your brand.
Speaker: Adam Steinberg, Co-Founder of PlacePunch (www.placepunch.com)
Topic: “Incorporating location-based check-ins into loyalty and marketing programs.”
PlacePunch makes it easy for brands to incorporate location-based check-ins from all of the major social networks into marketing campaigns. Adam will discuss how loyalty programs, social media, and location can all work together for any business to increase customer loyalty, develop personalized ongoing communications with customers, and build a lasting relationship through any social or location based network.
Speaker: Dorrian Porter, CEO, Mozes Inc. (www.mozes.com)
Topic: “The Intersection of Social Media & Mobile at Live Events”
Brands are realizing new levels of consumer engagement, lead generation and commerce by creating exciting promotions that integrate social and location-based experiences on the mobile phone. The leader in mobile engagement, Mozes connects brands with consumers at live events such as concerts, sporting events, conferences and more. Dorrian will speak about the engagement opportunities that exists before, during & after an event. Combining social media and location-based marketing with mobile technology at events presents a unique opportunity to establish relationships with consumers that extend far beyond the check-in.
