Get Students In the Door with a Multi-faceted Social Media Campaign

Yesterday, I had the pleasure of speaking at the National Apartment Association’s Student Housing Conference in Chicago, IL, to discuss Social Media Wins Anyone Can Manage alongside 30 Lines Founder Mike Whaling, Modern Message Founder John Hinckley, and Maureen Lannon, Senior Vice President of Marketing at Pierce Education Properties. Here are a few simple takeaways… Continue reading Get Students In the Door with a Multi-faceted Social Media Campaign

What If Our Customers Wrote Our Website Content?

Hey you! If you could recommend a site where I can find free, diverse stock images, I’d really appreciate it! ūüôā   I¬†love¬†coming up with bizarre apartment marketing ideas. Part of my brain thinks they can really work and the other part just wants to know your reaction, but I truly do feel like our… Continue reading What If Our Customers Wrote Our Website Content?

How to Evaluate “We’re Not Getting Any Traffic!”

When a property is struggling to meet its leasing goals, the first to blame is usually the marketing department. “We aren’t getting any traffic!” How often have you fellow marketers heard this one? Most of the time, I call BS. If you have advertisements floating the internet, you must be getting some type of interest.… Continue reading How to Evaluate “We’re Not Getting Any Traffic!”

Tips for Collaborating and Communicating with Graphic Designers (and other people who help your brand vision come to life)

I wish everyone understood how much effort goes into creating a graphic design piece. I think people assume that marketing and design teams can throw together art pieces in two seconds [snaps finger]. But if you’re a marketer like me, then you know that designs go through several revisions. Sometimes those revisions can be tough… Continue reading Tips for Collaborating and Communicating with Graphic Designers (and other people who help your brand vision come to life)